Humanizing your
product or service
so your brand feels real, relatable, and human in an AI‑driven world.
You know that spark behind what you do... the reason you kept going when quitting would’ve been easier? That part of you matters more than ever right now.We’re living in an AI-driven world where content is everywhere, but human is rare. And that’s what people actually connect to. The messy thoughts, the passion, the WHY behind what you’re building.That energy is your edge.
It’s what makes your story real and it’s exactly what your content should sound like too.My job is to take your ideas, rants, and half-formed thoughts and turn them into short, human-first content that sounds like you... and feels like a real conversation to the people seeing it!
You didn't start this to sound like everyone
And you sure as hell aren’t building something generic.
You’re moving fast, making real decisions, and shipping while others are still “ideating” but your content hasn’t caught up to that momentum.
You have opinions. Strong ones. But turning them into clear, punchy messaging keeps getting delayed because speed matters more.
You can smell bland, AI-polished SaaS messaging from a mile away, and you refuse to sound like another tool in a sea of tools.
You’re an intuitive, fast decider. Once something clicks, you move. What slows you down is translating what’s in your head into something others immediately get.
How we work together
1. We get aligned
This starts as a real conversation, not a briefing doc. You talk, rant, explain, jump around.I listen for what actually matters. The opinions, the edge, the parts you don’t want to water down.
2. You pick the focus
Based on that conversation, we choose what matters right now. One clear angle, message, or goal. No overcomplicating.You decide fast. I adapt just as fast.
3. We start creating
I turn your thinking into sharp, human-first content while you stay focused on building.You’re involved, but not stuck micro-managing or rewriting everything yourself.
4. You get it delivered!
Clear. Done. Ready to use.Content that sounds like you, fits your product, and actually works in the real world. Not a Google Doc that never sees daylight.
You talk... We create
you share your thoughts, we turn them into ready‑to‑use short, video content
Product‑Led Demos & Guides (Per piece)
€300
Explain your product in human language that converts.
What you can expect:1. Short-form video content (demo, walkthrough, or guide) built around real user understanding2. Clear, no-fluff explanations that make your product click fast3. Messaging that focuses on value, not features4. Content you can use across onboarding, sales, social, or landing pages5. A finished piece that sounds human. Not scripted, stiff, or overproduced
Social Content Engine (Monthly)
€1500
Show up consistently as a human, not a logo.
What you can expect:1. A steady flow of short-form video content (founder-led, product-led, or opinion-driven)2. Messaging that positions you as the thinking behind the product3. Content that fits LinkedIn, Instagram, and other socials4. A repeatable system: talk → create → publish (without constant input from you)5. A voice that cuts through AI noise by being unmistakably human
If you’re looking for generic content, viral hacks, or someone to “just post for you,” this won’t be a fit.
Get clarity on your next content move
What other founders say
Podcast: This Messy Ride
This is all about what actually happens behind the scenes: the doubts, the decisions, the pivots, and the moments no one posts about.If you care about honest conversations over highlight reels, you’ll feel at home here.
If they can't see you,
they can't choose you.
And in an AI-first world, being seen isn’t about being louder... it’s about being more human.If you’re ready to show up as the thinking behind your product or service (not just the logo), let’s talk.
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Thanks!
We'll get back to you as soon as possible.Food for thought: what do you want people to understand about what you’re building—today?